Kareli Fruits’ success is based on mutually beneficial partnerships based on respect, integrity and team-work. Built over time, the company has established close and highly rewarding partnerships with major retailers throughout Georgia as well as influential government agencies.

In particular, and with the support of the Agricultural Projects Management Agency (APMA) of the Ministry of Agriculture of Georgia, Kareli Fruits has been better able to support community-based agriculture, obtain state-of-the-art processing equipment and maintain vital marketing activities.

Similarly, and with the assistance of USAID’s REAP, Kareli Fruits has received technical support, access to industry best practices, raised its food safety standards to internally accepted levels and improved its marketing and management practices.